Tom Weber

UScellular

Senior Product Marketing Manager (6/2021 – Present)

Product Marketing Manager for Accessory team portfolio driving $90M+ revenue per year.
Lead all go-to-market activities for up to 30 new product launch periods per year with strategic integrated communications across retail brand, web, organic and paid social, CRM, and frontline training. Own strategy and execution of over 200 promotions per year delivering $40M in revenue while surpassing company margin goals $1M by focusing on volume and negotiating vendor funding.

B2C Product Manager - Accessories (10/2019 – 6/2021)

Manage the product strategy and lifecycle to enable significant growth in $10M+ revenue portfolio.

Subjectmatter expert for all aspects of $10M+ revenue product line, grew revenue 43% and margin 38% 2019-2021. Manage all aspects of product lifecyce from vendor partnerships and RFP initatives through to product launch and end of life activities.

B2B Product Manager – SaaS and IoT Solutions (9/2016 – 10/2019)

Manage strategy and lifecycle for new team tasked with building SaaS and IoT portfolio driving $3M revenue in first two years.

Led B2B go-to-market for new SaaS products by managing cross-functional teams on business requirements, contract procurement, product positioning and training, and brand activities.

Appex Group

Marketing Analyst (12/2015 – 8/2016)

Marketing strategist helping companies refresh their brand, implement marketing automation tools, and identify key opportunity customer segments through market research.

Everbrite

B2B Product Manager (3/2012 – 12/2015)

Product manager with $10M+ in annual revenue from complex signage projects as part brand remodel projects of major Fortune 500 companies including McDonald’s and Wendy’s.

Walgreens

Assistant Store Manager (9/2004 – 3/2012)

Succeeded in a variety of roles of increasing responsibility including store lead on product pricing, inventory, merchandising resets, and loss prevention while managing a team of 30 employees at the fifth busiest Walgreens in WI.