Tom Weber

T-Mobile

Senior Product Marketing Manager (6/2021 – Present)

Manage data-driven strategy and execution of all product marketing go-to-market and lifecycle initiatives across six consumer tech product lines driving $90M+ revenue and $43M margin.
Lead all go-to-market activities for 30+ new product launches per year by turning customer insights and competitive analysis into product positioning and messaging that simplies complex products into compelling customer narratives for target segmentations. Own cross-functional collaboration for integrated communications across retail brand, digital, organic and paid social, CRM, and frontline training. Drive lifecycle adoption through execution of pricing strategies and over 200 promotions per year delivering 6% revenue and 3% margin growth.

Product Manager - Consumer Tech (10/2019 – 6/2021)

Manage the product strategy and lifecycle to enable significant growth in $10M+ revenue portfolio.

Subjectmatter expert for all aspects of $10M+ revenue consumer tech product lines, grew revenue 43% and margin 38% 2019-2021. Manage all aspects of product lifecyce from vendor partnerships and RFP initatives through to product launch and end of life activities.

Product Manager – B2B SaaS (9/2016 – 10/2019)

Manage strategy, go-to-market, and lifecycle for SaaS portfolio on internal startup team driving $3M revenue in first two years.

Led B2B go-to-market for new SaaS products by managing cross-functional teams on feature development, product positioning and sales training, and marketing enablement through webinars, white papers, and field marketing content.

Appex Group

Marketing Analyst (12/2015 – 8/2016)

Marketing strategist helping companies refresh their brand, implement marketing automation tools, and identify key opportunity customer segments through market research.

Everbrite

Product Manager - B2B (3/2012 – 12/2015)

Product manager with $10M+ in annual revenue from complex signage projects as part brand remodel projects of major Fortune 500 companies including McDonald’s and Wendy’s.

Walgreens

Assistant Store Manager (9/2004 – 3/2012)

Succeeded in a variety of roles of increasing responsibility including store lead on product pricing, inventory, merchandising resets, and loss prevention while managing a team of 30 employees at the fifth busiest Walgreens in WI.